"Quality" is the capital of an enterprise.

"Quality" is a priceless jewelry that the client desires.

"Quality" is the most basic guarantee to consumers.

However, how many enterprises have concentrated on quality truly and take the full responsibility for it definitely?

Why can Nokia, Samsung and Sony be so excellent without any step-backward?

Why do Chinese enterprises have an averaged life span of 2.95 years only?

Why can some enterprises make a very good performance in quality at the beginning, but deteriorate when it grows up to be sizable? Why do they shift their concentration from quality to quantity, and then participate in cut-throat competition afterwards?

Why are some Chinese enterprises unable to develop abroad even after they have acquired some powerful influences in domestic China?

All these questions are referring to a word "Quality".
Let’s make an example for you to actually realize how quality is relative to and impacts the enterprise.

We started to follow and execute laws and regulations on environmental protection by EU in 2002. In comparison, some enterprise in the region of Pearl River Delta in South China bankrupted in recent years because of the problems in environmental protection, even the person in responsibility suicided under pressure. (For the sake of respecting human rights and privacy, we use A, B, C to substitute the names of concerned companies.)